Event “What guarantees success in sales and employee development?”

During the event on the 01. February held in Tallinn, Wilson Learning Worldwide’s Senior Vice President David Yesford handled the topics of “The New Rules: 3 ways to score in Sales” and
“Learning Transfer.”

The old saying - "People love to buy, but they do not want to be sold to" has changed to: "People know how to buy and they can't be sold to." Clients have several tools on how to identify, analyze and choose suppliers even without contacting and often sellers are discarded without them knowing that they have been reviewed. This is a significant change in buyers purchasing behavior and it requires the creation of new sales processes. David Yesford handled the approaches that ensure sales success in new circumstances

The New Rules: 3 ways to score in Sales

Workers renewed roles require from them new skills and the need to develop. Unfortunately the majority of studies have shown that too little from learning is implemented. David Yesford introduced 11 factor model that ensures effective learning transfer.

Learning Transfer

Seminar feedback – learning transfer of Estonian companies. Survey Results: The situation is below average. The major bottlenecks related to management leadership skills and activities..