Sales Effectiveness

- Salespeople who understand the clients field of activity and influence decision making by providing competitive solutions.

- To achieve a real advantage individuals should have skills to determine what are the business priorities of a clients organisation.

- Sales managers, who know the advantages and disadvantages of a business over competitors and know how to teach them to fill those gaps.

- Corporate culture, under which all employees are included in the sales team and which brings together all resources to give extra value to the customer.

“Wilson Learning played an extremely large role in transforming our sales team and enabling us to introduce a fresh vision of our values.”
North-American district deputy director - Rosenbluth International

Sales-related approaches can be found here

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Development program - Counselor Salesperson

Going to market with unique, high-quality products and services is no longer enough for creating a sustainable competitive advantage. Remaining viable in today’s business environment requires a sales force that can respond to customers’ business needs, priorities, and interests better than the competition. That means that salespeople must be able to quickly discover and understand the business issues related to strategy execution. It all begins with a consultative selling approach — working closely with customers to solve real business problems.

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Development program - Negotiating to Yes

Negotiation is an ever-present part of any sales process. It occurs informally throughout the sales process, and more formally when specific proposals and agreements are on the table. Effective negotiating protects sales revenue and improves profit margins. If you want your salespeople to improve profitability, compete on value rather than price, and enhance how customers perceive the value of your capabilities, products, and credibility, then Negotiating To Yes can help your organization

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Development program - Signature Service

Businesses in every sector are experiencing increased competition as new, diverse players enter the market. When consumers have more choices, they perceive fewer differences among the companies that provide similar services. Switching suppliers is easy, and customers can demand a higher level of service. To remain competitive, your business can’t afford anything less than the highest level of customer satisfaction. This means ensuring that customer contact personnel have the tools and skills they need to deliver the highest possible level of customer satisfaction.

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Development program - Building Relationship Versatility

In every organization, there is a hidden diversity – the diversity of Social Styles. Leveraging Social Style differences can lead to more effective collaboration, productive relationships, and greater productivity and business results. Recognizing others’ work preferences and adjusting to them allows for more efficient communication, and the persuasive ability to influence others. Improving versatility reduces tension in relationships and enables people to focus efficiently on the task and work to be done.

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